Back to index

10:46

(In »The free and open Internet versus the ecological apocalypse«)

The first person to take the mighty march of attentionalism seriously is the French sociologist Pierre Bourdieu when he distinguishes between economic capital and cultural capital. The metaphor cultural capital proves effective and quickly becomes widely spread, but it is nonetheless unfortunate and leads one’s thoughts astray, since cultural capital is not a form of capital at all. As opposed to economic capital, cultural capital cannot be saved or stored externally, it cannot be swapped or exchanged discreetly without friction, nor can it be used as a means of social communication, which are of course precisely the qualities of economic capital that give it world dominion under capitalism. Describing attention as cultural capital is thus just as misleading as describing food production under feudalism as agricultural capital. The metaphor is historically illogical and with time becomes more and more grotesquely misleading.