Back to index

12:15

(In »Truth as an act – the road to the fourth singularity«)

But the netocracy would not be the formidable power elite of the Internet age if it did not concurrently comprise the third category: the experimentalists who fail to, or for various reasons quite simply neglect to, copy the netocratic leaders and therefore find their own ways towards attentional success. These netocrats build a dividuality which is so attractive for the established networks that these seek out and incorporate them in their agendas rather than the other way around, and it is in the meeting between these headstrong outliers and the most potent networks that new events arise all the time. There is thus a third possibility outside the seemingly cynical or busily copying strategies to become part of the netocracy, and it goes via pure creativity, exposed vis-à-vis the networks as an eventist dividuality. But the third category, the experimentalists, must not be mistaken for an expression or an updated variety of the discarded individuality. Because in the network society individuality no longer has any value at all. It is merely offensive, and it is only when the dividual is connected with the netocracy that the dividual gets her agential value. It is the network that gives the agent her value in the relationalist society and not the other way around.