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13:46

(In »Participatory culture, religious rituals and psychedelic practices«)

The attentionalist dividual uses the enormous offering of new chemicals to constantly modify and develop her creative multiplicity of personalities. Obviously, this may be an adaptive strategy vis-à-vis the demands and expectations of his surrounding world, but it can also be about subversive, revolutionary tactics in order to overthrow capitalism’s restrictive status quo. When the chemicals set the classic constants of intelligence, gender and sexual orientation in motion, the foundation of obsolete individualism is eroded, and transitions into a concluding hyperphase as an escalating consumtarian underclass phenomenon. Therefore it is the consumtarian who, right to the bitter end, forces herself to constantly improve and refine herself and her own identity, to invoke a hotly desired underlying ego-essence, accompanied by tabloid culture’s demands for consumption-generating self-frustration. The netocrat, on the other hand, has long stopped believing in a cohesive individual and instead cultivates innumerable different personalities, not uncommonly invoked by and developed with the aid of carefully designed chemical cocktails.