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3:38

(In »The four paradigms in the history of metaphysics«)

Informationalism’s view of mankind can crassly be described as a mobile phone surrounded by fat and muscle. The paradigm shift is rapid; as early as December 2012 traffic on Google’s search engine to the attentionalist left-hand column – which one cannot buy into but instead must deserve one’s prominent placement in by maximizing one’s attention, that is, making oneself interesting and attractive to the Internet’s users – passed 99% for the first time, while traffic to the capitalist right-hand column dipped below 1%. This fact confirms that traditional marketing is an impossibility on the Internet; there is quite simply no such thing as functional online marketing. Increasingly desperate mass media marketing is pitted against increasingly smarter online communication, which understands and uses the new participatory dynamics evolving on the Web.