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8:16

(In »From semiotics via memetics to the collapse of militant atheism«)

Semiotics is primarily pragmatic rather than syntactic, not least since Peirce is a relativist and not yet a relationalist. Thus it is still in the individualist paradigm. Semiotics is namely focused on what the sign is presumed to represent – according to Peirce the sign would not be a sign if it did not correspond to and translate some external object into language – while memetics chooses to act regardless of typically Kantian concerns, such as whether external, objective or intersubjective truths really exist, and if so in what way. This means that semiotics presumes that the interpretation of signs in a prevailing society – the discipline that is called hermeneutics within philosophy and exegesis within theology – can be carried out by an independent, external observer: the hermeneuticist. But nothing could be further from the truth. The hermeneuticist is of course also steeped in the prevailing paradigm, and therefore must be primarily regarded as a technological as well as ideological by-product of the same, and not, in some exceedingly diffuse and mysterious way, as its neutral and distanced interpreter. There are indeed no neutral and distanced interpreters, either within physics or sociology; such a position is quite simply both physically and socially impossible.